Your business website is a valuable tool for connecting with new customers. A great website tells people that you’re an expert and that they can trust your company. How can you make sure visitors love your website? Here are 6 important features that every effective business website should have.
1. Smart Organization
People like things that are simple. Websites with too many ideas are confusing, and visitors may not understand where to go. How can you keep your website simple but powerful? The key is to organize the content in a logical way. A finished website should have a few main tabs with related pages underneath each.
2. Responsive Design
Many customers visit your website with a phone or tablet. Check your site with a smartphone to make sure it looks great. Your website should be designed in a way that it can detect the visitor’s screen size and orientation and change the layout accordingly.
Mobile-friendliness is a ranking factor in Google’s search engine algorithms. This means that websites that are not responsive potentially lose some ground in search engine results because they don’t deliver a good experience to visitors using mobile devices or tablets.
3. Excellent Images
Pictures are very effective at communicating ideas. The perfect photo convinces people that you have amazing products and friendly workers. Restaurants use images on their websites to show visitors how delicious their food is.
Every web page should have a picture that shows how customers benefit if they choose you. Your goal is to help people see how happy or profitable your products or services make them.
4. High Quality Writing
Great writing makes people like your company. Correct spelling and grammar are very important, because they tell visitors that you’re an expert. The content on your website should be simple, strong, and friendly.
When writing content for your website, highlight the product or service and why it might benefit your customer. Make the information easy to comprehend with straight forward points. Write as though you are having a face-to-face conversation with a customer or client. Let your personality come through and appeal to your audience in a way that tells what you have to offer and helps solve a problem or alleviate a pain point.
Include enough content to make the page valuable and search engine friendly. Always choose quality over quantity.
5. Reviews and Testimonials
Did you know that 92% of consumers say they read testimonials and customer reviews when deciding to make a purchase? Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. New customers usually trust reviews a lot when deciding to buy a product or hire a service provider.
When customers talk about how amazing you are, people want to contact you. By adding honest, real-life reviews on your website you are building your brand and establishing loyal customer relationships.
6. Include a Blog
Blogging is one of the very best ways to get visible with your ideal customers. A great blog helps visitors searching for “how to” info, or a specific product or service find and visit your site. Blog posts can be brief articles or FAQs related to your product, services, or industry.
At its most basic, blogs can help you develop an online presence, build your brand, elevate you as an industry expert and attract more business leads. Businesses that use blogs, receive 67% more leads than those who do not.
A blog post is an individual web page on your website that dives into a particular sub-topic or question. Blog posts allow your website to rank on search engines for a variety of relevant keywords. All these things add up to more customer leads and increased business.
Adding all these amazing features to your website can take a lot of thought, planning and work. In order to compete in today's market, your business website is a critical tool worth investing in.
Building an effective website with these amazing features is my expertise. If you want to focus on building your business and need a professional website developer to do the online marketing piece, call on a professional you trust to partner with you.
Brenda Davisson
Owner – Field of Dreams Web Design